Top 5 Misconceptions About Online Video Marketing
Trade publications and the mainstream media are all reporting on the emergence of online video as a highly effective marketing tool. And yet, many businesses and their marketing teams are at a loss as to how to best implement effective strategies that will translate into profitable results.
Engaging Media is at the forefront of this exciting Internet video revolution. We create affordable custom video marketing messages for businesses nationwide, of every size and from every category. This document addresses some of the top five misconceptions about what it really takes to launch a successful video marketing campaign.
#1 Video is too expensive.
Video can be expensive — but it can also be highly affordable, if you choose the right company. The more elaborate your concept the more it may cost to execute. However, a good company will provide you with affordable options, flexible terms and trackable results.
The real question is whether your business can afford not to invest in video as soon as possible. The evidence is clear; video makes you stand out from your competitors like no brochure or other text-oriented marketing piece can. Research on message retention shows that people retain 10% of what they read, 26% of what they hear, 30% of what they see and 50% of what they see and hear. Clearly, having an effective video message gives you an edge. It empowers your sales force — and can even reduce the number of salespeople you need to effectively grow your business.
Work with a video company that provides you with a mechanism to measure the effectiveness of your investment. Engaging Media gives its clients access to precise real-time tracking of their online video marketing campaigns.
#2 We can produce our own videos in-house and save money.
Possibly, but you may regret the results. You may have a relative or a sharp intern with a camcorder but do you really want to entrust an amateur to best position your business? The popularity of user-generated video is often misinterpreted, in terms of how it is best used effectively in marketing. For all the hundreds of thousands of videos posted on Youtube.com the most watched are the top twenty – and none of them are marketing messages. They are all “human oddities” that capture the public’s interest for a day or two, only to be replaced by a newer one. You’re in business. More importantly, you’re in the business of creating lasting impressions and relationships that result in revenue.
Professionally produced video doesn’t have to look slick. Our creative team is highly effective at bridging the gap for those clients that prefer an “edgier” or more youthful approach that may better speak to their market.
#3. We have to be charismatic, photogenic to use video – and we’re not.
Above all, your clients, customers and prospects want authenticity. You don’t have to be perfect to be effective with video. People want to connect with real people. Our expertise is bringing out the best in business owners, executives or their chosen representatives – and we’ve never failed.
#4. Creating a video is time consuming and requires several months to execute.
This is only true if you’re working with the wrong company. Engaging Media has perfected a simple process that will provide you with a highly effective online video marketing campaign in three weeks or less – from start to finish. Many of our clients’ projects are taped in a half-day and much of the planning is handled by phone. This in no way compromises the quality of the end result. We’re intent on providing you exceptional quality in a timely manner, so that you can begin to see benefits right away.
#5. The thought of video is a bit overwhelming. How would we use it? Who can know where to start?
There are more that seven ways you can immediately begin benefiting from video:
- implement one of our highly effective video email campaigns
- post it on your website
- hand out business card-sized video discs
- play it in your booth at trade shows
- have your sales team present it on their laptops
- mail them to prospects
- create a stand alone kiosk
Start by visiting our website: (www.engagingmedia.tv) to view samples and register for a no-obligation webinar that will answer many of the other questions about how you can implement an effective online video strategy this year. Take advantage of one of our limited-time offers that are designed to fit any budget.