Enhancing Your Brand
Posted on March 11, 2008
Filed Under Branding You
Personal branding isn’t about stroking your ego. It’s about owning the belief that you have something significant to contribute, much like an exceptional product. And like anything of value, the better you package and market it the more people get to experience its benefits. If you’re a “best kept secret,” you cheat others and yourself.
Therefore, I challenge you to commit to upgrading your personal brand this year, starting today. Is your website first class? Do your collateral materials set you apart? Do you have DVDs, CDs and other merchandise that are distinctive? Is your support team exceptional? Do a serious assessment of your strengths and weaknesses and vow that you will, as Emeril Lagasse says, “kick it up a notch!”
When economic times appear tough many business owners mistakenly cut their marketing budgets. And yet it’s the time when they may most need to make their case to the public to garner new business.
The best strategy is to earmark a percentage of your revenue towards building your brand. Like it or not, your prospects will often make a decision about your worthiness without ever meeting you. They size up your website, your graphic presentation, and your product offerings – or lack thereof.
Having products, much like being published, says that you’re established. It implies that you’re in demand and that people from outside of your local sphere are paying for your expertise. The more products you have the more you increase your public stature.
In addition to enhancing your image, having products provides you a secondary source of income. It enables you to leverage your public appearances and your website in ways you can’t possibly predict. Work only with experts that truly get “the big picture” impact of personal branding. Choose a company like ours that you can count on to be your trusted partner every step of the way. The spring season represents fresh starts and new growth. Make this your winning season.
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