Go for No!
Posted on May 22, 2008
Filed Under Branding You
I was recently asked to participate on a panel on branding by the National Speaker’s Association’s Portland chapter. It was a great opportunity to share many of the insights I offer here each week in our Branding You email. It also allowed me to pick up some new tips and strategies from the other panelists.
I was really pleased to meet Richard Fenton and Andrea Waltz, two professional speakers and trainers that work together as a couple. They mostly address matters pertaining to sales – through a strategy they call “Go For No!” It is billed as “the ultimate strategy for failing your way to success.”™
Their strategy is quite simple. Rather than avoid failure, they encourage clients to embrace it. They note that most people call it quits after one or two tries. However, statistically, it’s shown that it takes about seven encounters with a prospect to get them to say yes.
‘No’ doesn’t mean ‘no’. It means ‘not now’. Accelerating the number of ‘no’s you’re willing to encounter will dramatically impact the number of times you get to a yes.
Richard and Andrea have a lot of other great insights on developing products and other aspects of Branding You! I encourage you to check out their site: www.GoForNo.com, and book by the same title.
Look for areas in your personal branding campaign where you may have stopped short of getting your intended result after being rejected several times. Vow to “go for more no’s” if it is a matter that you’re still passionate about.
Remember that success in Branding You starts and ends with you.
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