Got Products?
Posted on April 29, 2008
Filed Under Branding You
Media allows us to touch the lives of people we may never meet. Effectively harness its power and you will dramatically impact the growth of your Personal Brand.
Until the advent of cable television there were only three major networks that controlled access to a mass audience. Video recorders and Tivo-like devices have allowed consumers to time-shift and watch media at times of their own choosing. Now we’re in an on-demand marketplace, where consumers are empowered through mobile devices to digest their media anytime and anywhere.
It’s a great time for professional speakers, trainers, authors and other experts with a compelling message to jump on the personal media bandwagon. Your focus should be on creating video products that speak to the varied interests of consumers that are on the go.
Organize your programs so that they are easily digested in chapter-style bite sizes of eight minutes or less. Allow viewers the freedom to cue up to the specific sections that meet their immediate needs.
Make the camera lens your best friend. Become comfortable connecting with an unseen audience. One on one communication can be twice as effective as simply documenting a presentation made before a live audience. However, if you haven’t mastered the skill of speaking to a lens, don’t let that stop you from getting into the product game. Go ahead and start taping your speaking engagements.
The interview format is also a highly effective way to comfortably convey your ideas. There are multitudes of ways to market and make money from your video products. You can package them as DVDs, offer them online as pay-per-view downloads, bundle them with your books, use them as infomercials – there are many options and room for a lot of creativity.
Work with a production company that offers a turnkey solution. You’ll save time and money by not having to put all of the production, packaging and distribution elements together piece-meal.
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