Proactive Web Strategies
Posted on March 13, 2008
Filed Under Branding You
So you’ve got a decent website. Great. But your business still isn’t growing at the rate that you desire. Why? Because everyone has a decent website (or thinks that they do). As great as your website might be, it won’t generate business unless people are finding it.
The “old school” way of marketing places an overemphasis on positioning yourself to be found. People spend thousands of dollars on advertising, search engine optimization, and search terms – hoping that consumers will sift through the clutter of competitive messages to find and do business with them.
While those strategies can still be useful, they are not your most effective or economical choices. Remember, all businesses are built on relationships, so anything you do to strengthen a sense of connection with clients and prospects will always provide you with a bigger pay off.
Smarter marketers take a more proactive approach. They don’t wait or hope to be found. They also don’t spam or send unsolicited mail. Instead, they cultivate their base. Meaning, they nurture the relationships they have with their existing clients in such a way that the natural result is more referrals and new business.
Regular emails, in the form of newsletters and tips, are an essential way to stay ‘top of mind’. Adding professional video to your online messages has even more impact and there are dozens of ways to implement it.
Our company has developed a highly effective tool we call the eVideo Postcard. It’s a targeted email that links to a customized video message. When it is finished playing, it redirects to wherever you’d like; your home page or a purchase page. Plus, the entire campaign provides real-time tracking.
Give some serious consideration to the ways in which you’re being proactive with your online marketing strategies. Expand your support team to include consultants that will support you in building your brand.
Comments
Leave a Reply