The Strength of Your Team Determines Your Success
Posted on April 11, 2008
Filed Under Branding You
Few people achieve success on their own, whether at personal branding or any other business venture. It takes a team of talented and committed people that share the same values and work ethic.
When I was a youngster my mom was fairly scrutinizing of my friends. The message was loud and clear: “Be careful about who you associate with. You will become just like the people you surround yourself with.” At the time, I thought she was being overprotective. But in hindsight, I believe it was some of the best advice a parent can give a child.
No one is perfect. However, dysfunction breeds dysfunction. We all know companies that have rotten customer service. The person that answers your phones sets the tone for how you and your entire organization are perceived.
Don’t make the mistake of holding on to underperformers. Often we tolerate situations that could ultimately lead to our demise. It may seem cold. But you must cut your losses, lick your wounds and move on. The success of the entire enterprise is at stake.
If you’re working on your own or just getting started on the path to Branding YOU, it is still likely that some of your support will come from outsourcing. Surround yourself with exceptional talent. Hire great legal counsel, accountants, consultants and most importantly, staff members. Think of your team as a healthy living organism. It impacts the whole system if there is sickness in any part of the body.
Over time you’ll assemble a larger team, if you’re serious about growing your personal brand. Plan in advance. Write down the character traits and skill sets that would be most desirable to have in your team members. Surround yourself with the best and you will be the best.
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